The mascot Ludo unveiled during the workshop with sponsors

The EuroRoma 2024 Foundation, which is organising the Roma 2024 European Athletics Championships, dedicated a day to the commercial partners of the event scheduled from 7 to 12 June. Today, during the workshop at the Foro Italico Park in Rome, the event organisers and sponsors discussed about business opportunities, the latest trends in marketing, communication, sustainability and tech applied to sport.

The lineup of sponsors activated by the EuroRoma 2024 Foundation, in collaboration with marketing advisor DAO, already includes leading national and international companies. In addition to the sponsors of European Athletics – the Official Partners Spar, Euroins, Le Gruyère, Toyo Tires, Würth MODYF, the Preferred Suppliers Conica and Polanik and the Broadcaster Partner EBU\Eurovision – the Official Partners Unicredit, Fastweb, Frecciarossa and Official Suppliers Uliveto, Toyota, Net Integrators, Karhu, Humangest and XMetaReal.

The integrated communication plan will also be strengthened by the partnership with Italian national newspapers Corriere dello Sport and Tuttosport, which will guarantee media and editorial coverage until the end of the Championships.

The sponsors participated in the workshop, bringing their contributions, sharing their experiences, encouraging network activities and new collaborations.

Stefano Mei, president of FIDAL and the EuroRoma 2024 Foundation send a message to the sponsor from Glasgow, where the World Athletics Indoor Championships began today. “I hope it is a pleasant and fruitful workshop. I promise that we will have a wonderful experience next June in Rome. I want to express my gratitude for your partnership, friendship and your support for the success of the event,’ said Mei.

During the visit organised inside the Olympic Stadium and other areas of  the Foro Italico Park, there was an unexpected surprise for the sponsors: the unveiling of the official Roma 2024 European Athletics Championships mascot. Ludo – the name of the mascot chosen by the users on the official social media accounts – has been presented for the first time.

During the event, Ludo will entertain athletics fans in the Fan Village to be set up in the Foro Italico Park. In addition, a Corporate Hospitality service will be provided and sponsors have the opportunity to book VIP Tickets and reserved boxes, including catering and reception services.

100 days to go until Roma 2024. Furlani can’t wait: “Tamberi is my inspiration”

The countdown to the start of the Roma 2024 European Athletics Championships continues. In 100 days the Olympic Stadium and the Foro Italico Park will become the theatre of the great international event, which will return to the Italian capital fifty years after the last edition hosted by Italy in 1974.

From 7 to 12 June, almost 1,600 athletes will compete in Rome for 6 consecutive days of competition, with 11 sessions in total, 5 in the morning and 6 in the evening. The best European athletes will compete in 24 different disciplines for 141 medals.

Tickets and subscriptions for the Roma 2024 European Athletics Championships  are on sale here, with prices starting from 5 euros plus presale and service fees for the individual morning competition sessions. Many families are expected at the Olympic Stadium and children up to 6 years of age will be admitted free of charge.

Among the most eagerly awaited protagonists of the Italian national team will be Mattia Furlani. At the Italian Athletics Championships in Ancona, the young athlete born in Marino, near Rome, set the new Italian record in the indoor long jump with a measurement of 8.34 metres, which also represents the Under-20 world record.

Next weekend Furlani will be competing at the World Athletics Indoor Championships in Glasgow, before performing in Rome 2024, in a stadium that represents a special place for him.

“The European Athletics Championships will be an amazing emotion. Jumping at home for me will be different. There are not many international competitions in Italy, but every time they happen it is a unique emotion. I hope it will be the beginning of a great journey,’ Furlani says.

For the Under-20 European champion, the competions in Rome will also be a family affair. “I would like my mother, who trains me, to be at the stadium, together with my brother and the whole family. The relationship with my mum cannot be described, I owe her everything. If I achieve these results, it is only thanks to her who studies and plans my training sessions waking up at 5am.

“Italian athletics is going through its best period ever. Gathering all the best athletes in a single competition in Italy will be something unique. Gimbo (Tamberi, ed.) and Marcell Jacobs are the reigning Olympic champions, and I am not forgetting Larissa Iapichino. There is a bit of ‘gimbesque’ soul in my jubilation: Tamberi is the greatest inspiration there is in this sport at world level. He is the greatest of all and I am inspired by him,’ Furlani concludes.

Leonardo Fabbri: “The Olympic Stadium full for athletics it’s my dream”

“It will be wonderful to experience the Roma 2024 European Athletics Championships with the Olympic Stadium sold-out. I can’t wait to start the competition”. The Italian shot putter Leonardo Fabbri has no doubts.

“It will be a beautiful chance that I don’t know when it will happen again,” said the man who won the silver medal at the Budapest 2023 World Athletics Championships, “so we have to enjoy it and have fun. The Olympic Games are very important, but the European Athletics Championships at home has to be done well.”

The countdown to the competition, scheduled for June 7-12 at the Olympic Stadium and Foro Italico Park (tickets on sale here), has begun. “I really like to involve the public. I hope the stadium will be full because even if we will not be at 100 percent, we will definitely give something more. The whole Italian athletics would deserve it, because we have been doing very well lately,” added Fabbri, who has a special feeling with the Eternal City. “I attended the Golden Gala in Rome, enjoying the affection of the fans. Stands near platform were always sold out. The European Athletics Championships will be a dream,” said the 26-year-old, born in Bagno a Ripoli, just outside Florence.

Next June at the Olympic Stadium, in the shot put competition -“an explosive action that despite our imposing physiques makes us look like dancers”- the Italian shot putter will not be the only one participating. Also with him will be the other Italian Zane Weir. While waiting for Rome 2024, the two Italians will be involved in Friday’s final at the World Athletics Indoor Championships in Glasgow. “We have a beautiful relationship. We are friends in everyday life,” Fabbri says, “we stimulate each other and try to take something from each other every day. In Rome we can compete for the title or a double. It will be beautiful. I hope this relationship will lead us to one day be the Messi and Ronaldo of the shot put.”

With the European Athletics Championships over, the Italian will look to take revenge at the Olympics Games. “After missing the final by 10 centimeters in Tokyo, I told myself, ‘In Paris I don’t want anyone before me.’ I’m going to give it my all. I’ve been looking forward to getting back on an Olympic platform since that night in Japan.”

Ludo named as Roma 2024 European Athletics Championships mascot

It’s always smiling, loves the history of the Eternal City and has been named Ludo. We are talking about the mascot of the Roma 2024 European Athletics Championships. The name Ludo was chosen by athletics fans across Europe by participating in the social competition on the official Roma 2024 Instagram and X channels.

The final choice of the name was made among four options: Ludo was preferred over Urbe, Astra and Flavio.

The name Ludo fits perfectly with the profile of the mascot, inspired by the tradition of Rome and its most famous monument, the Colosseum. The “Ludi,” in fact, were public games organized by the Roman Empire to entertain people and were scheduled for festivals in the calendar of Ancient Rome. The “Ludi Magni” were dedicated to Jupiter and were inaugurated by King Lucius Tarquinius Priscus.

In Latin language, word “ludus” means play and fun, which will match the spirit of the mascot, ready to entertain people at the Foro Italico Park, where the Roma 2024 European Athletics Championships will take place from June 7 to 12 (tickets on sale here).

Ludo is looking forward to discovering city of Rome and to having fun with athletics fans at the Foro Italico Park in June. It will interact with athletes on the competition field and entertain the public in the stands and in the Fan Village, which will be set up outside the Olympic Stadium.

The mascot of Roma 2024 is ready to enjoy the city and the stadium: choose his name!

The name of the mascot of the Rome 2024 European Athletics Championships, inspired by the history of the Eternal City, will be chosen by athletics fans.

On the official social media channels of the event, starting today, proposals will be collected. To participate, users will have to write their suggestions for the name of the mascot in the comments under posts published on the event’s official social channels. The contest will open on Thursday, February 22 on Instagram and X Roma 2024 channels, and will last for 24 hours. The name most voted by participants will become the official name of the mascot of the event scheduled for June 7-12 at the Olympic Stadium and Foro Italico Park.

In the coming days the mascot will be presented to the public and the city will begin to discover its features. The design recalls the Colosseum, the most famous monument of the Eternal City, ready to host the European Athletics Championships 50 years after the last edition held in 1974, while the colors are those of the event.

The Rome 2024 mascot loves being around people and will start showing up around the city, waiting to animate the six days of the European Championships in June. The mascot will interact with athletes on the competition field and entertain the public in the stands and in the Fan Village, which will be set up outside Olympic Stadium. But first she needs a name: help her to find it!

Roma 2024, a moment of collective celebration for athletics in Europe

“We look forward to Roma 2024 as a moment of collective celebration for athletics in Europe,” hailed European Athletics President Dobromir Karamarinov at today’s (19) official press conference for the Roma 2024 European Athletics Championships, which will take place 7-12 June.

Speaking to Italian media at event hosted by the Mayor of Rome Roberto Gualtieri at the city’s iconic Aula Giulio Cesare in the Campidoglio, he added: “We all look forward to the return of our main event to one of the most iconic venues of sport, the Olympic Stadium.

“Together with the Olympic Games in Paris and the European Football Championship, it will be an incredible year for all of European sport.”

Italian stars set to shine

He was joined by dignitaries included Mayor Roberto Gualtieri, the president of FIDAL and the Foundation EuroRoma 2024 Stefano Mei, the Head of the Department for Sport of the Presidency of the Council of Ministers Flavio Siniscalchi, the president of CONI Giovanni Malagò, the president of the Italian Paralympic Committee Luca Pancalli, the president of Sport and Salute Marco Mezzaroma, the Councillor of Roma Capitale for Major Events, Sport, Tourism and Fashion Alessandro Onorato and Lazio Region Councillor for the Environment, Sport, Climate Change, Energy Transition, Sustainability Elena Palazzo.

Athletes in attendance included Olympic 20k race walk gold medallists Antonella Palmisano and Massimo Stano, European U20 long jump gold medallist Mattia Furlani, European 4x100m bronze medallist Zaynab Dosso and European U23 110m hurdles silver medallist Lorenzo Simonelli.

Roma 2024 marks exactly fifty years since the last edition hosted in the Italian capital in 1974, and will precede the start of the athletics competitions at the Paris 2024 Olympic Games by fifty days.

Europe’s premier athletics competition will consist of six consecutive days, 11 competition sessions, across 24 different disciplines with 141 medals up for grabs among an estimated entry of 1,600 athletes from 47 European federations.

Another memorable page of sport

“Fifty years after Pietro Mennea’s extraordinary victory at the Olympic Stadium in 1974 edition, the city is ready to relive those emotions and write another memorable page of sport together with the rest of the country.”

“It will be six exciting days for a great international event to which Rome will be the stage,” said the Mayor of Rome Roberto Gualtieri, recalling the exploits of the Italian sprint icon, who went on to win Olympic gold and break the world record in the men’s 200m.

Record breaking athletes

And the current generation of Italian athletes are building towards Roma 2024 in excellent shape, according to the Stefano Mei, President of the Italian Federation, FIDAL and the EuroRoma 2024 Foundation.

“From Gianmarco Tamberi to Marcell Jacobs all the best Italian athletes will be present,” he said. “Athletics is experiencing an extraordinary moment, confirmed by recent results, with a total of 17 Italian records in 9 different specialities in the last three weeks.

“The European Championships in Rome 2024 will be the occasion to show the growth of our movement and the springboard towards the Olympics in Paris.”

Institutional statements

“The Roma 2024 European Athletics Championships, 50 years after the last edition hosted in our country, rewrite history and reward the international credibility of the Italian Federation chaired by Stefano Mei. It celebrates the great results achieved by the entire movement in recent years, in the wake of the sensational record achieved at the Olympic Games of Tokyo 2020,” said the Italian Olympic Committee (CONI) president Giovanni Malagò.

The President of the Italian Paralympic Committee Luca Pancalli emphasised that “such a prestigious event recalls extraordinary pages of the Italian sports. The Italian athletics as they are today authorise us to think big, and a challenge within a challenge awaits us: not only to confirm ourselves at the current high levels, but also to prove that the city of Rome and our country have all that it takes to host major sports events, turning them into an opportunity for the economic, cultural and social growths”.

The Head of the Department for Sport of the Presidency of the Italian Council of Ministers Flavio Siniscalchi said: “We are showing today the enthusiasm and professionalism by which Rome is preparing to welcome such an important and awaited sports event. Together with the  greetings of  the Minister for Sports and Youths Andrea Abodi, who strongly supported this project, I believe these championships are an extraordinary opportunity to increase not only the economic but also the cultural GDP of our country. Let us continue together this way, with great enthusiasm and cooperation,”.

“We are proud to host the European Athletics Championships at the Foro Italico Park and to be committed for the operational role in the Local Committee organisation, together with the EuroRoma2024 Foundation. We are looking forward to welcoming athletes &fans in a totally renewed Foro Italico, from the Olympic Stadium to the Stadio dei Marmi, including the Village and the Medal Plaza for the prize-giving ceremonies. All major sports events are a flywheel for the economy, tourism, for the growth of sporting practice, and an opportunity to promote the social values of  sports, respect  and correct lifestyles,” said the President of Sport e Salute, Marco Mezzaroma.

Councillor of Roma Capitale Alessandro Onorato said that the refurbished stadia will present the perfect stage. “It will be the most beautiful European Championships in recent years,” he said.

“The competitions will take place not only in a renovated Olympic Stadium and in the magnificent Stadio restored to its former glory, but also in the most iconic places of the city in the shadow of the most evocative monuments.”

“The Roma 2024 European Athletics Championships represent a driving force for sports and tourism promotion, that is why the Lazio Region has given its full support to this event. Athletics play already a big role in termns of practising and  facilities in our region: a reason why Marcell Jacobs will train soon  at the Guidobaldi Stadium in Rieti, the next May,  to be ready for such a big challenge, and all fans will be able to attend the training sessions for free, another  way to get into the Europeans mood all together,’ said Lazio Region Councillor Elena Palazzo.

Tickets start at €5

Organisers have also confirmed that during the event, a Fan Village will be set up in the Foro Italico Park for interaction between partner companies and the public. Tickets and season tickets to follow the Roma 2024 European Athletics Championships are on sale on the Vivaticket platform , with prices starting from €5 plus presale fees and service fees for the morning sessions.

The EuroRoma 2024 Foundation is preparing a series of special promotions, some of which are already active, dedicated to Italian athletics clubs affiliated to FIDAL and European Athletics clubs, schools, sponsors and partners of the event.

In addition to tickets for individual competition sessions, subscriptions are available for the first three competition days (7-9 June), the last three (10-12 June) and the complete package to follow the entire event (7-12 June).

Premium tickets are also on sale in Monte Mario Grandstand, Arrival and Departure Sides for a close up view of all the action. Plus, to encourage families to visit, children up to 6 years of age will be admitted free of charge.

Anna Bongiorni pushes the Italian team: “Supporters will make us run faster”

“I’m extremely excited for the forthcoming European Athletics Championships which will take place in Rome next June. Rome is my favourite Italian city. I had my first international competition in 2009 in Italy, in Bressanone. It’s always very interesting to travel abroad and see new places, but the atmosphere you feel when competitions are scheduled in your own country, it’s matchless. We are looking forward to racing in front of our supporters, I have been waiting for this moment for a very long time. We are very loaded and happy”.

These are the words of Anna Bongiorni, who last summer shared the captain’s lines with the Italian Champion Gianmarco Tamberi, leading the Italian team to the conquest of the first historical European Cup, in Poland. Now the Italians athletes are training with great enthusiasm for this unmissable appointment, scheduled at the Olympic Stadium and Foro Italico Park from 7 to 12 June.

After the European bronze medal in women’s 4×100 relay, won in Munich in 2022, and the fourth place gained at the World Championships in Budapest, Bongiorni and her teammates want to celebrate the success again, in front of their home-fans. “We have worked very hard in the past years and the results obtained have repaid our efforts” says the Italian veteran. Although the bronze medal won in Munich was unexpected, today we have even more ambition. This will be a very important year. We are focused on Paris for the forthcoming Olympic Games, but the European Championship in our country are not less, having the sustenance of our supporters we will run faster, for sure. We will continue to work on us. The more we improve individually, the more the relay will progress”.

From Rome to Paris via Bahamas, where the World Relays will be held, intense months are approaching for the Italian relay athletes. “Considering the qualification system for the 2024 Olympic Games, we still do not have the pass, despite the excellent time done in Budapest last year. In early May, we have a great opportunity at the World Relay Championships in Bahamas. We must achieve the result. It will be important to get the qualification. We cannot allow ourselves any mistakes,” Bongiorni explains.

Referring to the success obtained in Chorzow, Anna says: “winning the European Cup with the Italian team was one of the greatest satisfactions of my career”. Although I don’t feel that old, I have a lot of experience in relays, and I know how to team up. My race didn’t go very well, so I had an extra incentive to motivate my teammates.

Tamberi and I make a very good team, we have worked hard to support the youth and the senior teams. We cheer each other on, and we are happy for the satisfactions and the results we reach as a team,” concludes Bongiorni.

Unveiled the coin dedicated to Roma 2024 and the legend Pietro Mennea

There is a coin dedicated to the legendary Italian athlete Pietro Mennea and to the Foundation of the European Athletics Championships Rome 2024, among those that narrate the history of Italy. The coin has been exhibited today at the Ministry of Economy and Finance during the presentation of the Numismatic Collection 2024, in the presence of the Minister of Economy and Finance, Mr. Giancarlo Giorgetti, the Minister of Culture Mr. Gennaro Sangiuliano, the President of the Italian Athletics Federation and EuroRoma 2024 Foundation, Mr. Stefano Mei, the President and CEO of the Polygraph Institute and Mint of State, Mr. Paolo Perrone and Mr. Francesco Soro. As the event’s godmother, the Italian TV presenter Mrs. Mara Venier, and as guest of honour, the wife of Pietro Mennea, Mrs. Manuela Oliveri.

The celebratory silver coin is worth 10 euros and has the elliptical design of an athletics track. On the reverse side of the coin, the mythical Italian sprinter is represented, wearing bib number 433 which he had on when he won the gold medal in the 200-meter race at the 1980 Moscow Olympic Games, shorts with number 8 indicating the lane in which he achieved that extraordinary result. Furthermore, the coin displays the time of 19″72 by which Pietro Mennea ran the 200 meters in Mexico City in 1979, achieving the world record that lasted for almost 17 years and has never been reached again on European level.

On the obverse side of the coin, the athletics track and the official logo of the Roma 2024 European Athletics Championships, are represented. The Euro championships will take place at the Olympic Stadium and in the Foro Italico Park, from 7 to 12 June. The last edition of the Europeans was hosted in Italy in 1974 and Pietro Mennea was among the leaders, winning the gold medal in the 200 meters, placed second in the 100 meters final, and playing a decisive role in the 4×100 relay by winning the silver medal.

“The memory of Pietro Mennea is a beautiful manifesto to intensify the Italian athletics movement and the upcoming European Championships in Rome, which will take place fifty years after, where Pietro Mennea achieved the first important victory in his international career. Pietro Mennea was the best of all of us and I am really pleased that he has been chosen as testimonial of this event,” says Mr. Stefano Mei, President of the Italian Athletics Federation and EuroRoma 2024 Foundation. 

Media accreditation opens for Roma 2024 European Athletics Championships

Media accreditation is now open for the Roma 2024 European Athletics Championships from 7-12 June. Member Federations are responsible for informing and nominating their national representatives. After the nomination procedure is completed, journalists and photographers will receive a registration link to finalise their accreditation process. For any additional information, please contact your respective Member Federation. There will be no quotas applied for the Roma 2024 European Athletics Championships. 

Representatives of the international press agencies can proceed with their registration here.
Non-rights-holders can register online using the link 

Further information will be sent to rights-holders broadcasters. Please take note of the following informations: 

  • Accommodation registration closing date: Thursday 29 February 
  • Accreditation closing date for international press: Wednesday 1 May 
  • Logistics information, including details about hotels, transportation, visas, and the Media Center, can be found by clicking on the link 
  • Media representatives who are unable to travel to Rome are invited to apply for remote media access this link. The platform for remote media will be available shortly before the event.
  • Simonelli: “Competing in Rome will be a dream for me”

    Rome is home for him. And the European Athletics Championships in the Capital City may become the springboard for Lorenzo Simonelli’s career. Last Saturday’s fantastic start to the season at the Memorial Giovannini in Ancona, with a time of 6.59 in the 60 metres flat, just one hundredth off the best Italian Under-23 performance achieved by Filippo Tortu in 2019, is confirmation that the young Italian can dream big, starting with his first outing in his favourite speciality, the 60 hurdles, scheduled for tomorrow, Saturday 27 January, in Lodz, Poland. The first of a long series of competitions that will lead up to the European Athletics Championships, scheduled to take place in Rome from June 7-12.

    “This year will be a very busy, with many competitions. The one we Italians certainly care about most is Roma 2024, since we will hold the European Athletics Championships at home. In particular at my home, because I was born in Roma. I have great ambitions for this event, I am really excited and happy. We are already preparing for the start of the indoor season, but especially thinking about Roma 2024” said Simonelli.

    Simonelli, like all guys born in Rome, has a special relationship with the Olympic Stadium. “Since I was a child I went in the stadium to see the Golden Gala meeting and to admire the strongest athletes live. I saw beautiful competitions and dreamed of one day being able to express myself at the level of those great champions. In particular, I remember the thrill of seeing Usain Bolt run in Rome. During some Golden Galas I also went as a volunteer on duty at the Olympic Stadium: I had the task of moving the obstacles on the track according to the different disciplines and in the meantime I managed to snatch a few autographs from the athletes. Some of those guys today are my rivals in the competitions and I am truly honoured to be able to participate in the European Athletics Championships in Rome, in that same stadium where I used to cheer as a child”. Simonelli will turn 22 just a few days before the start of the European Athletics Championships and feels ready to improve steadily. “Last year I won silver at the Under-23 European Athletics Championships, I know that I can still grow and I am working on getting higher and higher. This year, together with the staff, we are focusing more on technique of hurdles.” added the Italian athlete.

    “I face this discipline like you face life. The slightest mistake can make all the difference and ruin a race for you. So, hurdle by hurdle, steb by step, and you can overcome anything,’ Simonelli closes. .


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