Official Partners
SPAR has been the principal sponsor of European Athletics since 1996, becoming synonymous with the sport during this period. Athletics is a sport where personal endeavour is combined with team participation to achieve success, and SPAR identifies with this principle through its national partners by ensuring that consumers enjoy shopping at SPAR SPAR retailers continue to develop the brand through sponsorship awareness and through the critical link with individual athletes who are also customers of independent retailers. SPAR is proud to be involved with European Athletics, an organisation which strives to bring passion and enthusiasm for their sport to viewers, spectators and participants.
Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and Southeastern Europe (CESEE). It is listed on the Bulgarian and Warsaw Stock Exchange. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG provides a full range of insurance products, serves over 4 million customers in 13 countries and has over 3000 employees.
With 3,2 million wireline and 3,5 million mobile customers, Fastweb is one of Italy’s leading telecommunications operators. The company promotes the digital transformation of the society to build an increasingly connected, inclusive and eco sustainable future. Since its establishment in 1999, the company has focused on innovation and network infrastructure to guarantee the highest quality in the provision of ultra-broadband services and to promote the digitalisation of citizens and the country.
To help everyone build their future with confidence, the company continuously invests in high-performance Gigabit-speed networks and innovative services, encourages the widest possible development of digital skills among the population, promotes an inclusive culture, is committed to the growth of talents, and supports the fight against climate change. Since 2015, the company has acquired 100% of its energy from renewable sources and has set ambitious emission reduction targets in 2020 endorsed by Science Based Targets initiatives. Already Carbon Neutral for direct emissions and those from its customers’ operations and use of services, Fastweb has set the ambitious goal of becoming completely Carbon Neutral by 2025. Awarded second place in the Europe’s Climate Leaders 2021 ranking pf the Financial Times, Fastweb has received the “EE+” (Very Strong) long-term sustainability rating from Standard Ethics. Fastweb has become a Benefit company since January 2022.
Frecciarossa, Trenitalia’s high-speed train, transports people and connects them with a variety of sporting events, all while respecting the principles of sustainability. Symbolic of the high quality of Made-in-Italy production, it combines design, industry and technology. Frecciarossa is an important presence in the world of sport, working alongside the most prestigious events and most important Federations. With over 270 connections, every day Frecciarossa connects more than 120 destinations throughout Italy, in an environmentally sustainable way.
Le Gruyère AOP Switzerland began its partnership with European Athletics in 2008 as a top-tier sponsor of all Major Events and the European Athletics U23 and U20 Championships Le Gruyère is a very high quality natural cheese that has been produced for many centuries in an artisanal method without any additives VIP guests, athletes and fans have the opportunity to taste this magnificent cheese at European Athletics events sponsored by Le Gruyère AOP Switzerland.
Toyo Tires is one of the world’s largest tire manufacturers. Founded in Osaka, Japan in 1945, the manufacturer opened its European offices in Germany in 1975.
The Toyo Tires product range includes winter, summer and all-season tires for passenger cars and SUVs as well as van tyres and specialist off-road and motorsport products.
The philosophy of Toyo Tires is to continuously improve our products, creating greater value. The company aims to create excitement and surprise with products that exceed customer expectations and enrich society. These values are reflected in the close partnership with European Athletics.
UniCredit is Official Partner of the Rome 2024 European Athletics Championships to support the sports world and its commitment to the values that sport represents: inclusion, teamwork and respect for the rules. These values, that we put at the center of everyday decisions, are the basis of our culture. For us, sport creates a strong bond that brings people together towards shared goals and a common purpose; sport has the ability to unleash people’s talents, leading them to great achievements. Everyone’s talents, with the right support, can be unlocked. That’s why UniCredit puts the customer at the center: to boost individual and collective growth, helping individuals, communities and businesses fulfill their potential and build a better future.
The first companies of Würth MODYF Group were founded in Künzelsau, Germany and Neumarkt, Italy in 1997 as an independent subsidiary of the Würth Group and can thus look back on more than 25 years of experience in the field of workwear and safety footwear. Würth MODYF Group currently operates companies in ten countries and has more than 400 employees in Czech Republic, Denmark, Germany, France, Italy, Norway, Portugal, Slovakia, Spain and Switzerland. Smaller sales units support Würth MODYF’s customers in Austria, the Netherlands and Belgium. Würth MODYF Group is continuing to expand internationally, opening new branches all over Europe.
Broadcast Partner
The European Broadcasting Union (EBU) has been the Official Broadcast Partner of European Athletics since 1981. During this 40-year partnership, the outstanding collaboration between both organisations has always been focused on developing European Athletics into a more attractive product for television, spectators and athletes. Through its operational department Eurovision Services, the EBU is continuously working to promote athletics by offering the most comprehensive coverage of European Athletics events all over Europe.
Preferred Suppliers
Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games and leisure for over 40 years and is one of the world’s market leaders and innovation drivers in this field. The user-oriented requirements for technical and sports functional performance as well as usability while guaranteeing the health aspects of the material itself, and for the user, are the focus of Conica’s product development. Conica is part of the Serafin group of companies based in Munich, Germany.
Polanik is a family company, founded by Wiesław Szczepanik in 1966 It produces athletics equipment having over thousand products in the offer. Polanik fully equips stadiums all over the world and handles the highest-level athletics events. Stars of athletics beat world records using Polanik products. Polanik is held in high regard by many for top quality and advisory services for designers and investors of athletics stadiums.
Official Suppliers
KARHU, meaning “bear” in Finnish, is a leading running brand, and has provided technical running and outdoor gear for 100 years. With an authentic heritage in athletics and a deep connection to the outdoors, KARHU follows the Finnish principles of design simplicity and running purity. KARHU shoes have been worn on the feet of the greatest Finnish runners, including Paavo Nurmi and five Boston Marathon champions. KARHU shoes and apparel are sold globally at running and lifestyle specialty retailers.
Since 1997, Toyota has been a leader in automotive innovation and electrified mobility, offering safe, sustainable, and advanced solutions. The “Let’s Go Beyond” vision guides the company in promoting connected, inclusive, and zero-emission mobility to ensure freedom of movement for all. In the world of sports, Toyota aligns with values of resilience, pushing limits, and continuous improvement. Since 2017, as a partner of the Olympic and Paralympic Games, Toyota launched “Start Your Impossible,” a global program for inclusive sports and an open society where each individual can achieve their potential. Partnerships with CONI and CIP strengthen this vision, merging sports and mobility for a more sustainable and accessible future for all.
The natural mineral water Uliveto springs from the homonymous source in the province of Pisa, in an uncontaminated and protected environment, ensuring the unaltered presence of its precious minerals. Uliveto promotes good digestion thanks to bicarbonate and magnesium and maintains healthy and strong bones, as it is a highly assimilable source of calcium. With Uliveto, you enjoy good digestion, strong bones, and stay youthful. It is suitable for sports enthusiasts as it quickly rehydrates due to its characteristic bicarbonate-alkaline-calcium composition, contributing to meeting the daily calcium intake. Consuming it before, during, and after physical activity helps maintain a longer water-mineral balance. Uliveto is a partner of FIDAL and accompanies the Federation during the most prestigious sports challenges in Italy.
Net Integratori was born in 2009 in Moldes, an Italian company that has been doing one thing for 40 years: Researching, Developing and Manufactoring sports supplements of natural origin designed for top athletes, but suitable for everyone.
Nutrition, Evolution and Technology are the creeds with which we help athletes to achieve the best possible physical performance, offering them dedicated, quality supplementation.
In its in-house production workshop, Moldes designs and manufactures its products through unique and distinctive techniques and processes using only raw materials and active ingredients of the highest quality and purity.
Net Integratori offers sportsmen and women proteins and aminoacids obtained from true exclusive blends, resulting in the finished product M.O.M. “Original Moldes Blend”.
Ticketing Supplier
Vivaticket S.p.A. is one of the major international operators in the creation, production, marketing, and management of integrated electronic ticketing and access control systems. With twenty years of experience in the field and relying on the most innovative technological solutions, Vivaticket offers a wide range of services to support any event. The group has been an established player in the sector for years, thanks also to an important client portfolio that includes the main organizers of sporting events, live shows, trade fair bodies, theme parks, theatres, and cultural events. Vivaticket also offers a comprehensive ticketing sales solution both online, with the vivaticket.com portal, and in store, with more then 2100 point of sales across all of Italy, where fans can buy tickets for their preferred events.
Marketing Supplier
DAO S.p.A. is a leading sport management agency operating in the sports marketing and communication field. Founded in Rome in 2004, DAO provides a wide range of services ranging from advisory for important sports companies and clubs to management of athletes’ image rights and sports sponsorships, to organization and production of major national and international sports events. Our goal is to ensure ever-higher quality standards for our clients. We firmly believe success is never accidental, whether in marketing and communication or in sports. It all comes from experience, training, talent, intelligence, teamwork and the application of winning strategies. This is what has led DAO to achieve and maintain an established position of excellence in all the areas of its business.
Metaverse Supplier
XMetaReal is a Metaverse Company specializing in building and designing metaverses for the Corporate and Consumer worlds.
An international reality that looks to the future with the technologies of the present to create vertical metaverses, conceive and develop entertainment and networking formats, design digital assets and immersive and social experiences.
The application areas are several: Brand Awareness and Brand Loyalty, Meta-channels (Showrooms, Digital Agencies, Marketplace, Customer Experience). Events, Conventions and Digital Stands. Virtual office/ Workspace, Digital Twin of production processes, Employee Experience environments.
Supplier
COFFEECELL “Revealing Talents” is a young, dynamically growing brand offering tea and coffee with healthy herbal ingredients to the international market. It is part of Freedom International Group global investment company. The Brand brings to life the idea of drinks that use the beneficial qualities of ginseng to awaken everyone’s talent with natural energy. G Premium is the top range product and its main ingredient is Imperial Ginseng, which harvest is done in a reserve UNESCO in Changbaishan mountain (China) properly owned.
HR partner
Humangest, Employment Agency of the SGB Humangest Group, joins the Rome 2024 European Athletics Championships as an Official HR Supplier, taking care of the research, selection and training of all the volunteers who will serve during the Games.
With the “Rome 2024 Volunteers” project, Humangest actively demonstrates how much the world of work is connected, from a values point of view, to that of sports and Athletics in particular, sharing a genuine inclination towards inclusiveness and collaboration.
Humangest believes in young people and their talent, as well as in listening, and in the importance of satisfying the needs of candidates, workers and companies by matching job supply and demand. Precisely for this reason Humangest is honored to contribute to the creation of the most important sporting event of 2024 in Italy.
Institutional partners
